Category
3 articles
Written crisis statements have become background noise for many UK audiences. This analysis sets out a practical framework for choosing between video, Q&A, briefings and direct dialogue — and for checking tone, timing and channel before publication.
National coverage may flatter the boardroom, but regional media often does more commercial work. This article sets out how UK brands can pitch local newsrooms with credibility, measure the trust premium and avoid treating the regions as a distribution afterthought.
Christmas 2026 campaigns are in final review, which is exactly when small festive choices become January reputational problems. From cost-of-living messaging to social scheduling, here are five own goals UK comms teams can still prevent.